by India’s most celebrated icon, Sania Mirza, has joined Boldfit as a strategic investor and brand athlete. This partnership is a step toward making tennis and pickleball gear more accessible and performance-driven for Indian players.
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What Sania Mirza’s Boldfit Collaboration Means for Indian Players?
Announced on 12th September 2025, this collaboration brings Sania Mirza’s decade-long professional experience together with Boldfit’s innovation in sports gear. Their partnership will focus on several key areas:
- They will work together to create pickleball paddles and tennis rackets that suit Indian players—based on their style, needs, and playing conditions.
- Top-notch quality pickleball gear that is affordable and easy to use.
- Encouraging people to try new racket sports like pickleball, which is easy to learn, fun to play, and accessible to everyone.
“Partnering with Boldfit allows me to use my years of experience to help design equipment that is lighter, durable, and built for Indian players. I believe this will inspire more people to pick up a racket and fall in love with these sports,” said Sania Mirza.
Source: ETRetail’s official coverage of the Boldfit partnership
Pickleball vs Tennis: India’s Next Big Sports Craze
Pickleball is the fastest-growing sport across the world, and its popularity is rising rapidly in India. Combined with tennis, these racket sports offer:
- Pickleball is for all age groups—children, adults, and seniors.
- It’s an inexpensive sport to set up. Courts can be easily created in school grounds, clubs, and community halls.
- With demand rising quickly, more Indian players are looking for gear that’s both affordable and high-performing.
Read More: Pickleball: Fastest‑Growing Sport You’re missing Until now
What’s Inside the Gear Designed by Sania Mirza for Indian Players
These gear items will be designed with Sania Mirza’s input to match India’s playing style, weather conditions, and budget-friendly needs.
About Boldfit?
Boldfit was founded in 2018 and is based in Bengaluru. It is one of India’s leading sports brands, making gear and fitness products.
Pallav Bihani, Founder & CEO of Boldfit, said: “This collaboration is about giving India’s aspiring players, whether in tennis or pickleball, access to products designed with the insight and experience of a legend.”
Source: ETBrandEquity – Sania Mirza joins Boldfit as brand athlete and investor
How Sania Mirza and Boldfit are changing the Future of Indian Racket Sports?
This collaboration is expected to grow racket sports in India by:
- Boosting the popularity of pickleball and tennis across the country
- Inspiring young people to access affordable gear
- Making quality gear more available in Tier-2 and Tier-3 cities
